Why Reading

Are you an entrepreneur targeting successful innovations? In a Startup or within a large company? Then this book is spot on. It introduces a way of managing innovation that is far more tailored and efficient than traditional stage gate models. Based on business hypothesis and validated learning.

Reading tips

• In part 1 the author shares experiences from several startup failiures, leading to definition of a startup and the lean startup model. Including how to work with the three dimensions of vision, strategy and product in balance.
• Part 2 tells case stories on how to setup business hypotheses and how to create MVPs (Minimum Viable Product) to validate the hypothesis at minimum waste. It also elaborates on the critical decisions when to persevere (stay on course) or pivot (change course).
• Part 3 is about driving growth using small batch deliveries and growth modelling.